It’s 2019 and the world’s standards for beauty have drastically changed in the last few years. Beauty in 2019 is diverse and companies like Gillette Venus and Benefit Cosmetics are catching on.
That’s why Benefit Cosmetics has made Kate Grant, a 20-year-old model with Down syndrome, one of their new brand ambassadors.
The makeup company told TODAY that they “instantly fell in love” after watching a video about her journey to become Ireland’s first model with Down syndrome. Grant went on to win the 2018 Teen Ultimate Beauty of the World pageant which made her the first pageant winner with Down syndrome, according to Daily Mail.
“Her amazing energy was so infectious and we were captivated by her incredible zest for life and determination,” Benefit Cosmetics said in a statement. “She embodied everything we stand for as a brand so we knew we had to find a way to work with her.”
Grant was selected to promote the brand’s new Roller Liner Eyeliner in social media ads.
The company said their hope that Grant’s ads will show people “that beauty and makeup shots can absolutely feature people from all walks of life.”
Grant’s mother, Deidre, said that her daughter’s goal is to inspire people with disabilities to follow their dreams.